From transaction-driven to relationship-driven business
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The subscription economy is running at full speed. This economy is not just for brilliant start-ups like Netflix and Spotify; Large corporates and scale-ups can also use subscriptions to further develop a customer relationship. This can be done with a new proposition or as an addition to the existing business.
This whitepaper contains:
- Explanation about which types of subscription services exist and various use cases of these.
- What subscription services really deliver and what this can mean for your company.
- The challenges from a technical point of view for the implementation of subscriptions.