Wovar has all the necessary tools for continued international growth
The challenge
Wovar needed a more modern platform that would not only better serve the B2C market, but also improve service for the B2B market.
The result
Wovar can now serve both the B2C and B2B markets with different units of measure, special prices and discounts by customer (type) and differentiation in product, supplier and price offerings by country.
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Moving the needle
By linking to a new PIM system, content per product can be enriched more quickly and easily, and attributes and characteristics are translated automatically. This directly results in a shorter time-to-market.