So many options Make the right choice quickly
The challenge
Four prizes are published every month, in which points are used and it is immediately clear whether a winner has been won. Scalability is essential: every peak during the points allocation must be accommodated.
Our approach
The platform is tailor-made in Loyaltytools with additional e-commerce functions, a win mechanism and a barcode scanning function. In the store, all State Locks are provided with a barcode.
The result
By using Microsoft Azure, the platform is extremely scalable. There are now more than 400,000 active users, who together have participated in an award ceremony 8.5 million times.
Get more out of your 'Staatslot': double your chance of winning prizes
rb2 took care of the technical development of the loyalty program and marketing communications agency Doornvogel came up with the concept. In addition to the online platform, the customer can also scan the purchased state lottery ticket in the developed app and if the app user is also a Club Staatsloterij participant, the points are automatically credited. You can also purchase a ticket for the monthly Super Prize, the winner(s) of which are chosen by a notary. Customers have a say in which prizes should be given away in the future. The functionalities must therefore be 100% safe, reliable and verifiable to prevent too many or too few prizes from being won.