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At Club Staatsloterij you have a double chance of winning great prizes. You get points for every ticket you buy. You can use these points to win extra prizes. Four new awards are published every month. So don't throw your state lottery ticket in the waste paper, because it might give you even more fun!
  • The challenge

    Four prizes are published every month, in which points are used and it is immediately clear whether a winner has been won. Scalability is essential: every peak during the points allocation must be accommodated.

  • Our approach

    The platform is tailor-made in Loyaltytools with additional e-commerce functions, a win mechanism and a barcode scanning function. In the store, all State Locks are provided with a barcode.

  • The result

    By using Microsoft Azure, the platform is extremely scalable. There are now more than 400,000 active users, who together have participated in an award ceremony 8.5 million times.

Get more out of your 'Staatslot': double your chance of winning prizes

rb2 took care of the technical development of the loyalty program and marketing communications agency Doornvogel came up with the concept. In addition to the online platform, the customer can also scan the purchased state lottery ticket in the developed app and if the app user is also a Club Staatsloterij participant, the points are automatically credited. You can also purchase a ticket for the monthly Super Prize, the winner(s) of which are chosen by a notary. Customers have a say in which prizes should be given away in the future. The functionalities must therefore be 100% safe, reliable and verifiable to prevent too many or too few prizes from being won.

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Contact us:

rb2 Netherlands / Wilhelminalaan 1-C / 1441 EK Purmerend /

+31(0)299 200 800 / info@rb2.nl

Language
English