Technical development agency and next-generation commerce software provider join forces to help businesses deploy and scale their eCommerce platforms

rb2, a technical development agency, joins the commercetools Partner Program. The collaboration will provide customers a complete eCommerce solution combining the power of a quickly deployable and modular cloud software from commercetools with specialized technical consultants and experienced development teams from rb2. As a Solutions Partner, rb2 will work closely with customers to implement and leverage the right commercetools solutions to help them rollout and execute their omni-channel commerce strategies.

By joining forces, the two companies help organisations to grow their digital commerce business with a solution that has the best of both worlds: a platform that is specifically designed for eCommerce and the expertise and experience of an implementation partner who knows how to get the most out of it.

Growth plans in the Benelux

commercetools is a next-generation software technology company with headquarters in Germany, global operations and International customers. The company offers a cloud-native headless commerce platform to retailers and commerce teams that commercetools is now looking to accelerate growth in the Benelux.

“We have an ambitious plan to grow our customer base and market share in the region. To achieve these aggressive goals, it is key for us to have knowledgeable, experienced implementation partners on the ground. Partners who support customers to choose the best technology solutions whilst fully understanding the maturity, market dynamics, key channels and data strategy that are specific to individual organisations or industries,” said Joanne Veenvliet, Sales Director Benelux at commercetools.

Veenvliet continued: “Rb2 brings in a wealth of experience developing commerce platforms for a wide variety of organisations across the globe. In addition, the technical development agency operates an off- and nearshore model, which will help improve the profitability of the customer’s digital commerce investments even more. We are pleased to have rb2 join our partner network in the Netherlands.”

“commercetools gives the right technical answer to the eCommerce needs many organisations have: providing a unique, engaging and differentiating customer experience and creating maximum business value. The commercetools software platform offers both a rich set of standard services as well as the ability to develop additional tailored microservices. We are very much looking forward to partner with commercetools and help organisations to achieve their omni-channel commerce goals,” concludes Dennis van Marle, CEO at rb2.

About commercetools

commercetools is a next-generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands. It is the perfect starting point for customized microservices.

commercetools was founded in 2006. With offices in Germany (Munich, Berlin, Jena), the Netherlands (Amsterdam), the United Kingdom (London), the United States (Durham/North Carolina) and Singapore, B2C and B2B companies from across the globe – including well-known brands such as Carhartt WIP, Cimpress (z.B. Tradeprint), Express, and Yamaha trust commercetools to power their digital commerce business.