Strategic partnership with SCAYLE for innovative technological solutions

rb2 and commerce platform SCAYLE have officially entered into a partnership. By joining forces, the companies empower brands to scale infinitely, leveraging modern commerce technology and data-driven marketing.

“We are eager to integrate with leading API-first platforms. We are therefore excited to announce that we are expanding our partner channel with SCAYLE,” shares Jeroen van Meel, Head of Composable Commerce at rb2. rb2 boasts extensive experience in the technical realization of various e-commerce platforms, including BigCommerce and commercetools, for leading clients. The company configures and implements applications based on proven, modern technology.

Van Meel explains, “SCAYLE sits perfectly between a highly technical composable solution, offering complete freedom, and an out-of-the-box solution. SCAYLE provides more functionalities than a standard e-commerce package, as it includes features like Product Information Management (PIM) and Order Management. This partnership enables us to serve new segments and target groups.”

“SCAYLE offers a solution that combines business-relevant out-of-the-box functionalities with rapid integrations and complete freedom in a composable setup. The knowledge originating from AboutYou is available to manage shops, set up a specific headless customer journey or experience, or manage orders via OMS functionality. This melds B2C Commerce with internationalization, true omnichannel experiences, and the power of marketplaces. This expertise dovetails with rb2's and presents a great opportunity to serve new segments and target audiences,” Van Meel adds.

Maximum Scalability and Flexibility

SCAYLE is a commerce engine that enables brands and retailers to scale their businesses in technology, operations, and online marketing. Part of the About You Holding SE, listed on the Frankfurt Stock Exchange, this large German online fashion retailer decided to reposition part of their platform for the European market. Steven Fockema Andreae, Head of Partnerships at SCAYLE, notes: “SCAYLE offers clients the highest scalability and maximum flexibility. The headless, modular architecture is cloud-native and enables tailor-made omnichannel experiences for B2C commerce. Our platform allows brands and retailers to grow their D2C operations with direct customer access, higher margins, and full brand control.”

Over 140 online stores, including leading brands like Depot, Marc O'Polo, s.Oliver, Tom Tailor, and Otto, run on SCAYLE. rb2 and SCAYLE aim to focus on the B2C market segments of fashion, lifestyle, retail, and multicategory. They primarily serve clients in the Netherlands looking to operate internationally, with revenues ranging from 20 million to approximately 1 billion euros. “Our primary clients seek various out-of-the-box features in one integrated system, which we can customize at the front end. They also appreciate that we can clearly map out the Total Cost of Ownership. Business partners value us for our dynamic and user-friendly interface,” says Fockema.

Ultimate Customer Journey

rb2 implements and configures the SCAYLE platform for clients, managing integrations with the application landscape. Van Meel states, “We ensure an ultimate checkout experience and an optimal customer journey, which can be easily customized.” SCAYLE chose a partnership with rb2 because of the application builder's good reputation in the market, the high quality of its software developers, and its vast experience with complex projects. “Their knowledge of both the front-end and back-end of commerce systems, their expertise in data, and the fact that they also employ people from the retail business, was decisive. They understand what’s happening with customers. I look forward to working with rb2 and supporting our joint customers in realizing their B2C ambitions,” Fockema emphasizes.

SCAYLE and rb2 are collaborating to build the new platform for the fashion webshop Perfectly Basics (PB). This e-tailer has been active in online sales since 2006. Their approach focuses on a personal touch, unique offerings, and a high level of service. SCAYLE's headless commerce engine is a perfect match for this. rb2 will construct and integrate the new front-end of the webshop with SCAYLE technology and other important applications within the PB landscape.

About rb2

rb2, ranked number one in the 'Digital Production Agency' category of Emerce100 for 2021 and 2022, is a technical development agency that translates customer issues into technical solutions, developed or integrated in-house. With 80 professionals, rb2 assembles multidisciplinary and scalable teams for its clients. IT architects, lead developers, and delivery managers in the Netherlands provide onshore advice, supplemented by offshore development teams in Portugal, China, and Nigeria. rb2 is a trusted partner for greenfield projects, also offering advisory and implementation services for e-commerce, loyalty, and subscription platforms for companies like Europarcs, Vattenfall, T-Mobile, Philips, DAF, De Bijenkorf, and Lavazza. For more information, visit www.rb2.nl.

About SCAYLE

SCAYLE is a flexible B2C SaaS enterprise shop system, built on a headless and API-first architecture. The platform offers extensive functionality, including Product Information Management (PIM), Shop Management, Checkout, and an Organizational Management System (OMS), combined with an intuitive user interface. Brands and retailers use SCAYLE to keep up with rapidly changing market developments and to differentiate commercially. SCAYLE GmbH, a member of the ABOUT YOU Group, unites modern technology with strong retail DNA. Leading brands like Van Tilburg, Deichmann, s.Oliver, Fielmann, FC Bayern, Marc O'Polo, and DEPOT use the SCAYLE Commerce Engine. SCAYLE has offices in the Netherlands, the UK, the Nordic countries, and its headquarters in Hamburg, Germany.